The fastest way to get to where you want to be is to learn from those who have already been there. So today I’m going to share some #entrepreneurwisdom with you to keep in mind as you build your empire.
The riches are in the niches
There are a lot of unknowns when first starting a business, so your first instinct as an entrepreneur may be to appeal to anybody and everybody you can. Cast your net as wide as you can so you have a higher chance of attracting clients, right?
Wrong. You should actually be narrowing your target audience down.
Figure out what kind of clients you want to attract and then narrow that group down even more – by demographic, by those you find more interesting to work with, by whatever criteria suits you until you’ve found your niche audience.
Then sit back, make content specifically with them in mind, and watch your newly niched community grow like a wildfire.
Make sure your brand reflects your values
Don’t build a business that goes against your values and don’t neglect your values to grow a business. Integrate them! Your brand is essentially an extension of your business, which is an extension of you. So it makes sense that your morals, ethics and values are baked into the very fabric of your business.
It makes owning a business more sustainable and authentic for you, which will benefit your clients too.
Don’t sleep on social media!
Social media is a non-negotiable at this point – you need it. Especially if you want to appeal to a younger audience (which, after all, is the future). Plus, it’s free!
Figure out what channels your target audience uses most and created on-brand content that’s optimized for each medium. Reels for Instagram, articles for LinkedIn, blog post graphics for Pinterest…
Don’t know what to post? I help my clients implement custom social media strategies for their business and I can help you, too.
Consistency is key
Your customers should have a similar experience at every single interaction with your brand. That means all your social platforms, your website, your business cards, your storefront, your merchandise, your customer success process…the list goes on.
This is why it’s important to have a strong brand that you can implement at every turn. Your customers will start to recognize your business (by your branding) and develop a relationship with it. Their connection will eventually evolve into brand loyalty and they’ll be inclined to buy from you every time and convince their friends and family to do the same.
Investing in a good business coach is necessary
I used to think business coaches and mentors were this kind of far-off luxury that I wouldn’t be able to justify until I was achieving 5-figure months. But then I realized, that’s how I’m going to be able to achieve six-figure months.
By investing your money in a coach’s knowledge, you’re essentially taking directions from someone who’s been where you want to be instead of paving the road yourself.
I’ve hired coaches and I’ve been the coach. Trust me, this investment will accelerate your business in ways you can’t imagine (yet).
Break the rules
There are a lot of subconscious “rules” around working that you’re probably affected by and don’t even realize. That is, until you’re the one running the show.
When you are your own boss, you get to decide what works and what doesn’t. You get to design your team and decide how to spend your days and create your own happiness. So take advantage of that!
If a societal “norm” like working 9am – 5pm just isn’t working for you, try a mid-day yoga break. If someone doesn’t share your values, don’t take them on as a client.
You make your own rules now.
Don’t be afraid to outsource
Just like hiring a business coach, outsourcing work can feel scary and unjustified at first. Especially in the beginning, when you’re not making 6 figures yet. But take a leap of faith with me and hire the contractor to do the work you don’t want to do. Why?
Because there will always be parts of the job that don’t appeal to you as much, and the more time you spend on those tasks, the less time you have to hone your craft and get better at what you are good at.
The more you say no to things that don’t feel right to you, the more you align with what’s meant for you (and the happier you’ll be).