Marketing

Choosing a Website Builder: Pros and Cons of my Top 3 Choices

November 4, 2020

Make no mistake, you NEED a website. But which website builder to go with? I will tell you, I’ve tried EVERYTHING. From Wix, to WordPress, to Squarespace, to Showit, to self-developed websites. I’m ya gurl when it comes to messing with website builders.  Questions you should ask yourself: Are you working with a web designer […]

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Make no mistake, you NEED a website. But which website builder to go with? I will tell you, I’ve tried EVERYTHING. From Wix, to WordPress, to Squarespace, to Showit, to self-developed websites. I’m ya gurl when it comes to messing with website builders. 

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Questions you should ask yourself:

  • Are you working with a web designer or developer?
  • What’s your budget?
  • Do you need a completely custom website, or are you ok working from a template?
  • Will you be making edits to the website frequently?
  • What’s the website’s main purpose? Ecommerce, blog, portfolio, etc.

I know it seems overwhelming. But I’ve broken it down into, what I consider, your best 3 options depending on your needs. 

1. Build a website with Squarespace

Sqaurespace is a website building and hosting service that aims to simplify the website entire experience for business owners. The LU team loves it! I have several clients using it, and I have been using it myself for more than a year (huhum, I switched now for my current website, Sorry Squary).

You’ll start by choosing a template and following the prompts to add your fonts, color palette and brand elements. You can easily add text blocks, images, carousels, forms and more with their “drag and drop” functionality. Btw, it’s amazing how userfriendly it is.

Sqaurespace also makes it easy to create a blog, portfolio or ecommerce page within the website, and you can upgrade your plan as your business grows. 

Plus, if you still need some help, you can always hire a Squarespace designer/developer. Chances are it’ll still be less expensive than building a custom-coded site and you’ll be able to easily edit down the road. 

Pros: Super easy to use, no code required, inexpensive, grows with your company, SEO-friendly, mobile friendly.
Cons: plugins aren’t super straightforward, you pay for add-ons.

2. Build a website with WordPress

WordPress is probably the most popular website builder for bloggers. It’s great for blogging, gets great SEO scores, and has countless plugins for any function you can think of. 

However, the plugins are from various vendors using different kinds of code, which makes it harder to edit manually. Plus, it’s definitely not as intuitive as Squarespace. 

This blog is actually built in WordPress.

Pros: good for blogging, great SEO, customizable
Cons: Not as intuitive to navigate

3. Build a website with Showit

Showit is a new player on the market, which is basically an easy to use drag and drop website builder. It’s insane how customizable it is, almost as if you were to create a website through canva, but better. 

Pros: SEO friendly, very customizable, mobile-friendly, easy-to-use, beautiful designs and free templates
Cons: Since it’s fairly new, it’s not recognized yet with some of the bigger add-on platform, such as email providers. Other templates cam be quite expensive 

Hire a web designer/developer for a custom coded website

Not recommended by me personally, but def still a great possibility (if you’re not a control freak like me and have enough funds). If you’re looking for something completely customized (without having to learn any code) this option is for you. 

You can hire a web designer (the person who designs the visual aspect and layout of your site) and/or web developer (the person who codes the site and makes it function online) to create a website without limitations. It will also likely have high SEO scores, which will make it easier for customers to find on Google. 

BUT experienced web designers/developers don’t come cheap, and the process can take a bit longer than a website builder service like Squarespace. Plus, it’s not as easy to make edits to your site later on.

Pros: your website will look good, score well, and be unique. 
Cons: high cost, longer wait times, less flexibility 

Hope that helps you out! If you have any other preferred ones, let me know in the comments.

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